Profeta FarmsOur Team
Paul V. Profeta co-founded Profeta Farms with his wife, certified Integrative Nutrition Coach, Joanne Malino and organic farmer John Place. After graduating from Harvard College and Harvard Business School, Paul created a very successful real estate investment company. Concomitantly, he taught and published at Harvard Business School, created the Real Estate Investment Department at Columbia Business School, and most recently endowed the Chaired Professorship of Real Estate at Rutgers Business School resulting in the creation of the Rutgers Center for Real Estate. As a successful athlete in high school and college, Profeta was always interested in health, nutrition, and alternative medicine. Eventually, he decided that America has to change the way it feeds itself. Industrialized food processors shipping food across the country creating a large carbon footprint and offering “food products” with known contaminants and questionable ingredients was not the answer. He has created Profeta Farms, LLC as a template for the way America should feed itself… local, sustainable, certified organic farms featuring integrity and transparency, using the environment in a sustainable and responsible fashion while treating animals humanely so that local shoppers can “know their farmer” and personally check on the farmers methods and ingredients.
Joanne Malino, a certified Integrative Nutrition Coach, co-founded Profeta Farms with her husband, Paul Profeta, and Chief Operating Officer, John Place. Joanne helps people to optimize their health and energy by choosing the best, cleanest, most wholesome foods available. She is passionate about providing a wide variety of local, organic, great-tasting foods to the surrounding area, and educating people about the importance of knowing where their food comes from.
Perry has a wide range of professional experience. As a teenager, Perry worked on a vertically integrated 50 head dairy in upstate New York. The dairy processed, bottled, and delivered, direct to the consumer, all the milk produced on the farm. After earning a Bachelor of Science degree, Perry was employed as an HVAC Engineer for a Fortune 500 manufacturer of commercial heating, ventilating and air conditioning equipment (HVAC). After nearly 14 years in the HVAC industry, equipped with a pilot’s license and a Master of Science degree in Aeronautical Science, Perry founded and operated a corporate aircraft charter and maintenance business that grew to include 60 employees and multiple locations throughout the western United States. Following a dozen years in the aviation industry, Perry returned to his farming roots and spent 10 years designing, building and developing a start-up dairy and cheesemaking operation in Virginia. He joined the Profeta team in December of 2017.
803 U.S. Highway 202
Readington NJ 08853
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Profeta Farms strives to create a diverse food system that promotes healthy soil, plants, animals, and people. Our onsite full-service Market carries a selection of farm fresh meats and produce, as well as foods thoughtfully prepared by our chefs. We’re here to help you revolutionize the way you eat.